Facebook and Instagram Ads for Artists

In the gallery model, gallery owners take a commission on the sale of your work to help pay for several things, one of which is advertising. They know that they need to spend money to get buyers into the gallery if they want to make a sale. Although the environment has changed and the sale of art has moved online in a major way, this fundamental truth still applies: if you want to get new people seeing your work, you need to consider advertising. In this workshop, we will discuss why and how to use Facebook and Instagram ads to reach new audiences and sell more work.