Audience Development

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The How of Audience Development for the Arts: Learn the Basics, Create Your Plan 
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BCAA Board Member Shoshana Fanizza is the founder of Audience Development Specialists where she focuses on techniques for building audiences as well as monetary and in-kind support in an authentic, organic way. 

Do you want to learn how to build a better audience? This book will teach you the basics about audience development so you can create your very own plan. The definition of audience development, description of the 4 C's, and examples for planning are all included. A happy and loyal audience is just around the bend.

Use this link to order your copy.

Fanizza book

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