Maximize your search engine optimization on your WordPress site

In this unique 2-afternoon, 6-hour workshop you'll learn by doing and leave the workshops having started the process of search engine optimizing your WordPress-powered website or blog. Along the way you'll learn how to use SEO plugins to optimize your WordPress site's post and page content and maximize your content's visibility on the web.

In this workshop you'll will learn how to:

• Part 1 -
   
  • Factors that influence SEO - on site, on page, off site, and visitor behavior
  • Keyword planning strategies - transactional keywords, informational queries, product and service modifiers, location modifiers
  • Content strategies - unique value, spreadable value, matching intent, topic authority, evergreen content
  • On-site/on-page factors - titles, headings, meta descriptions, URLs, alt tags
  • Review students sites using Moz Tools and WooRank
  • Install Yoast SEO plugin and submit site to Google Search Console

   
  Part 2 -
   
  • Set home page title and description
  • Optimize pages and posts using Yoast SEO plugin
  • Optimize images and links
  • Understand advanced page settings in Yoast plugin (no follow and no index)
  • Optimize content for social media sharing
  • Specify what content should be indexed
  • Link site to social media accounts
  • Generate XML sitemap
  • Set up Google Analytics plugin

Register: http://boulderdigitalarts.com/training/details.php?offering=333&source=Angela

Discount Code: BOWMAN2015 for 10% off